Soulati Media - Latest Comments

Re: How To Pimp A Blog Post

Jayme Soulati — Wed, 08 Feb 2012 13:17:00 -0000

AGREEEEEE!!!!!

Re: How To Pimp A Blog Post

davinabrewer — Wed, 08 Feb 2012 13:08:42 -0000

That's the place that feels 'obligatory' to me. I probably will do more of my 'too short/silly for a blog post' on G+ and yet, I know I should ALSO pimp my own stuff there once in a while, engage w/ others a little more. As soon as we patent that 36-hour day, I'll give it a go.

Re: How To Pimp A Blog Post

Jayme Soulati — Wed, 08 Feb 2012 12:53:51 -0000

LOL. You're funny. Trust me, this wasn't planned and nor does it happen all the time, thank goodness. At the end of the day, I need some of what you got upstairs to pull me back to reality a bit more for balance. Who's paying for my shoes and bags? It certainly isn't another post on Google+!!

Re: GoPro Is Perfect Example of National Media Pitch for PR

Jayme Soulati — Wed, 08 Feb 2012 12:51:42 -0000

So glad you came by to help this very specialized message reach our professional network. It doesn't resonate with the masses, but it absolutely makes sense as an example of how it's done when all the pieces fit. I'll be writing on this thing called "social brand." This fascinates me. What other brands are like this? I have to think on that.

Re: Bloggers Have Influence

Jayme Soulati — Wed, 08 Feb 2012 12:49:13 -0000

We all need to remember that someone is always a newbie. When they start, they explore the posts, content, design, topics, and more of other established bloggers. You can bet you are influential to an entire network of people in commercial insurance wondering how and why you're doing this.

That said, in your own community your posts prompt thinking and feedback and comments. That's also influence -- one person at a time.

Re: Bloggers Have Influence

Jayme Soulati — Wed, 08 Feb 2012 12:47:29 -0000

Hey, Rebekah! What a great story from the ag side; love that! I don't envy any public official or company spokesperson who doesn't know the power of social media today. The examples are coming fast and furious, absolutely. Thanks for sharing this!

Re: How To Pimp A Blog Post

davinabrewer — Wed, 08 Feb 2012 12:21:04 -0000

I need to do this, I need to do this, I need to do this, I need to do this, I need to do this, I need to do this, I need to do this, I need to do this, I need to do this. I'll write that on the blackboard about 400 times and still not get the memo; I need to do a better job of promoting myself, no doubt about it - that's part of being social and blogging. And yet....

I'm not on the nets 24/7 with the tweets, G+ and LinkedIn updates; I'm active but a light user. So there's that nagging feeling in my gut that this much self-promotion - without more OTHER-promotion - is too much for me. IDK it's probably a lack of confidence as I'm almost always nervous when I hit publish; and it's certainly not having enough time to find and share other things so I don't over-pimp myself. Can I borrow a cup of balance? FWIW.

Re: GoPro Is Perfect Example of National Media Pitch for PR

davinabrewer — Wed, 08 Feb 2012 12:08:45 -0000

Great case study Jayme. THIS is the kind of thing we like to show clients.. and I like to show as examples of all the WORK they have to do. They have to produce that content, make photos and videos compelling; they have to engage and work at Facebook, encourage audience participation, not duck 'n cover if things get hot (as they always will). Then there's taking this coverage and turning it into something more, even more work. And thanks for the intro to BARE, wasn't familiar w/ that one. FWIW.

Re: Bloggers Have Influence

Bill Dorman — Wed, 08 Feb 2012 11:28:02 -0000

Yes, there is influence to be had in here and even thought we have a gazillion people in social, I feel it is still the tip of the iceberg. I see so many struggling to find their place but social isn't going anywhere so I'm just trying to find a platform that is sustainable for me.

Do I think I can get people to listen to me through my blogging 'words'? Probably, as long as I stay true to myself and not turn into a green booger like I've seen some of my brethren do lately.

I still see people trying to do TOO MUCH and I just want to tell them quality is still much better than quantity; you don't have to be the pro on every single social platform that comes out. However, if it's working for them, more power to them; most of it just looks like busy work to me.

Bloggers do have influence; even if it's one person at a time.

Re: Bloggers Have Influence

Rebekah Bowen — Tue, 07 Feb 2012 22:03:11 -0000

Great post, as always, Jayme!

I definetely agree that bloggers have influence! The Susan G. Komen issue is a great example of when it is important for regular people to use the power of the larger voice they can have through social media sites, such as blogging, Facebook, Twitter, etc. We had an issue a few weeks ago when a Yahoo! Education writer listed the five most useless careers, three of which he claimed were in agriculture. Mr. Terence Loose was probably quite surprised by the really loud response he got from farmers, agricultural students, college deans and business CEOs across the US. These people united to use thier voices to discredit his false claims and bad journalism. Before the days of social media, this would have been impossible. So, thanks for sticking up for us Bloggers and our influence!

Rebekah
rebekahbowen.wordpress.com

Re: Bloggers Have Influence

Jayme Soulati — Tue, 07 Feb 2012 11:57:57 -0000

This issue is the bane of politics. People can't see beyond their personal convictions. I have no idea whether a solution is ever possible. #SAD

Re: Bloggers Have Influence

Gini Dietrich — Tue, 07 Feb 2012 11:52:30 -0000

Did you see Colbert go off on this last week? One of the Congressmen said 95% of what Planned Parenthood does is abortions. Colbert said it's actually less than 10 percent. So the Congressman's office had to release a statement saying he didn't mean the percentage to be taken as fact. Give me a break.

Re: Bloggers Have Influence

Jayme Soulati — Tue, 07 Feb 2012 11:46:47 -0000

In today's op-ed section of The Wall Street Journal, two male law professors take Planned Parenthood totally to task in support of Komen. I do not believe men have any flippin' clue when you're in college and have nowhere to go for womens health services that Planned Parenthood fills the gap. And, it also does that for underprivileged women, too. Not everyone who goes there does it get an abortion, but that's the focus. Again, I state..."body parts are not partisan."

Eager for your annual recap on this one. Should be fascinating. Thanks, Chica.

Re: Bloggers Have Influence

Gini Dietrich — Tue, 07 Feb 2012 11:41:29 -0000

63 million. Wow. And it's still coming. I made a note to check in on all of this in a year. I'm curious if it will have any effect on their fundraising.

Re: Bloggers Have Influence

Jayme Soulati — Mon, 06 Feb 2012 21:45:03 -0000

Gosh, I went to your house straight away and forgot to thank you for coming by here. What a stream of conscious post; are you emulating @TheJackB ? I'm sensing some kindred spirit thing going on!

Re: Bloggers Have Influence

Arthur Huynh — Mon, 06 Feb 2012 18:30:03 -0000

Very good observations as always Jayme. We can thank the extremely active community of social media experts and influencers for their contribution in bringing things to light. Surprisingly, i didn't see as much of the community comment on it as I would have liked, though a large portion did indeed (about 50 in total) Though this may have been because there was a bit of politics involved. Here are some charts showing the share of voice and share of mind as well as a virtual map highlighting the members of the community who mentioned it.

Re: Bloggers Have Influence

Stan Faryna — Mon, 06 Feb 2012 14:55:37 -0000

I draw the same conclusions on today's blog soup: http://wp.me/pbg0R-BW

Great minds think alike!

Re: Bloggers Have Influence

Jayme Soulati — Mon, 06 Feb 2012 13:59:48 -0000

You're right! I think people are getting bold, too. They see how it works and the cascade only gets stronger. Thanks for coming over!

Re: Bloggers Have Influence

Neicole Crepeau — Mon, 06 Feb 2012 12:48:44 -0000

We've seen three of these instances that I can think of this year: Komen, Bank of America on their debit card fees, and Verizon looking to charge people for paying their bills online. I am so heartened that social media provides an opportunity for consumers and the public to actually influence the decisions of these large organizations.

Re: Bloggers Have Influence

Jayme Soulati — Mon, 06 Feb 2012 12:02:46 -0000

YOU handled it with such aplomb; the issue and your professional delivery of the angles. When a blogger can do it that way, there ought to be less fear. That, however, comes with confidence. I've been in fearful mode; I hate getting slammed with trolls; it doesn't feel good. In spite of it all, thanks for all you do, Shonali!

Re: Bloggers Have Influence

Shonali Burke — Mon, 06 Feb 2012 11:34:51 -0000

I think it's particularly tough when it's a hot-button issue, like this one. Many bloggers - including myself - are intimidated by the flood of online wrath we think might come down on us. At the end of the day, it's a personal decision, whether or not to blog about a topic or issue, but getting over that fear can be tough.

Re: Bloggers Have Influence

Hajra — Mon, 06 Feb 2012 10:56:35 -0000

Oh absolutely! No power is too small as to be ignored! And if over 165 million people are blogging; then you got to be scared ;)

Re: How To Pimp A Blog Post

Jayme Soulati — Mon, 06 Feb 2012 10:56:15 -0000

LOL, thanks, Girl! I rarely do this all the time; it's just for specialized content I want more peeps to see. Again, when you're writing for niche audiences of professionals, content may be seen, scanned and then ignored. Looking forward to seeing you in April!

Re: Bloggers Have Influence

Jayme Soulati — Mon, 06 Feb 2012 10:53:41 -0000

Just like people, influence comes in all shapes and sizes, right, Hajra? Thanks for stopping in.

Re: Bloggers Have Influence

Hajra — Mon, 06 Feb 2012 10:42:09 -0000

Hey Jayme!

I needed this! The debate going on about blogging being dead and then about how much influence bloggers actually have had me thinking serious (that is actually something to worry about! ;) ) But yes, we do have an influence. I was reading a blog the other day, where a woman shares here personal stories and triumphs and she was contacted by another lady who found hope and courage through her blog. She actually found her words so powerful that she felt that she had company! That is influence... and yes, now I am ready to believe that we bloggers have it... oodles of it ;)